Vitamin Water’s ‘City Flavors’ campaign brought together local artists, businesses, and creators from the five NYC boroughs to cultivate a unique experience.

In collaboration with UnitedMasters, the campaign also featured performances from local artists such as Joey Bada$$, Jovanie, Dajah Dorne, Krystal Vega (host), VenusX, and DJ ODALYS to commemorate the campaign’s ending in an intimate-style concert. | 2024